„The Earthliner”

Fiat „Freemont” is a higher class, comfortable van, perfect for long distance trips. Fiat wanted to communicate its unique benefits and features on boards of planes  – as a sort of contextual advertising. The campaign includes print ads in onboard magazines, and onboard ambient ideas.

Agency: Leo Burnett Warsaw

Team:  Leszek Ziniewicz   Łukasz Witkiewicz

Merits: KTR, GPC 7+

Publications: Pencil Shaveings, Luerzers Archive, Ads of the World